Founder

Based on a passion for Carp fishing infused by customer driven innovations, Stefan Hitz succeeded in creating the ultimate selection of Carp Bait and Must's, called "Concept-for-You". Ultimate because it works for you...

Today "Concept-for-You" is the fastest growing brand name on the European Continent. After 2 years of fine tuning, the "Concept-for-You" products are now available in selected stores in USA and Canada.

Concept Enters the US Market

After securing their foothold in Europe, Concept-For-You put their sights on the growing US carp angling market. In 2005 Stefan Hitz (founder of Concept-For-You) and his newly acquired US importing agent felt that this new market needed some informative US input to get this new venture off the ground. While looking for someone who might be able to give them this much needed input they discovered the Carp Anglers Group web site, and through that they made a call to NY Chairman Ed Wagner to make first contact in May 2005. A meeting in New York City followed a couple of weeks later, where Concept explained their intentions, and product line that they wanted to introduce to the US. Ed, along with Mike Dragone (CAG CT Chairman) were asked to be the eyes, ears & voice of Concept in the US. Ed & Mike were sponsored by Concept in the 2005 WCC, being the first US anglers to use Concept baits.

In 2006 the goal was to promote the Concept name in the US, as Ed & Mike tested & promoted a new line of custom flavors to be made available in the US. By spreading the word, as well as getting baits in the hands of anglers, the Concept brand was becoming well known in US carp fishing circles. Concept was a proud sponsor of the 2006 St. Lawrence Junior Carp Tournament in August that year, an immensely popular event on one the US premier carp venues.

2007 brought continued successes, including some memorable catches by many anglers. The newly offered "Banana Bigfish" flavor was responsible for turning a losing team into a winning team at the 2nd Annual Specialist Tournament in July. Mike Dragone's son Gaeton also took top honors in his age group in this year's St. Lawrence Junior Carp Tournament using the very popular Pineapple boilies & matching dip.

2008 promises to be exciting one. New flavors, as well as new packaging options will be offered. New products will be tested throughout the year by the newly formed "Team Concept" field tester team. Ed Wagner & Mike Dragone will head up this group, which will continue to be the voice of Concept in the US. Concept-For-You is Europe's fastest growing bait company, and is ready to capture the hard sell US market.